We asked, you answered. One of our biggest missions at Mother Brand is to ensure that you feel heard and seen - so when we say we’re listening, you can be confident that we actually mean it. 

We talk regularly about our children being overtired and overstimulated - at soft plays, birthday parties or after a day of school. Yet overstimulation is a very real and consistent theme we hear when talking with mothers at Mother Brand.

Let’s change the narrative, what is a ‘good mum’?

Mums are often the core of family life, constantly giving their time, energy and love to everyone around them. But realistically, we can’t continue to pour from an empty cup. Taking time to recharge isn’t selfish—it’s essential.

We made a pact at Mother Brand that we would never stop learning and always stay curious. That’s why we loved deep diving into The Science of Well-Being for Parents course run by the prestigious Yale University.